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Diffinitive focuses on small to medium businesses

May 30, 1996: Diffinitive Technologies Inc. (DTI) has announced a focusing of its efforts to help corporations take advantage of their web sites by offering visitors to their site more than just static information.

"We’ve seen a growing number of Internet sites that have added Java or JavaScript banners and icons to their site, believing that the site is now interactive. However, visitor interaction is much more than tactile or visual feedback," said Vijay Nath, President of Diffinitive International. "We are committed to adding value to our clients’ sites by offering custom Internet solutions to profile and qualify leads generated via the Internet. We believe that the Internet is an extremely viable direct marketing media and just posting corporate or product information is a waste of client resources."

Substantiating and increasing ROI

Diffinitive is providing custom outsourced solutions that work in conjunction with corporate web sites and aid in substantiating and increasing the ROI of a site. By working with their clients to establish the marketing objectives, content components, and metrics to evaluate the results of the Web site, they provide a means to generate profiles and qualified leads from the visitors to your web site.

If you’ve ever looked at the "hits" on your site and wondered how they relate to your company’s bottom line, Diffinitive International can help solve the puzzle. The solutions they provide augment your current web site with areas like on-line seminars, customer discussion forums, technical support forums, Internet commerce solutions, electronic magazine/periodical (e-zine) services and mirror sites for international clients.

About Diffinitive International

Diffinitive International is an Internet consulting company that manages intranets and Internet sites for corporations - from prototype development to regular maintenance. Their clients range from large, multinational companies to local businesses. For information on how they can help with your communications infrastructure, visit their web site at www.diffinitive.com.

- Press Contact:
pr@diffinitive.com

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