Client Situation:This DTI client needed a site (www.thetinybell.com) where horse racing fans could browse through and purchase items from the Laffit Pincay Collection.
Client Problem:
Tiny Bell needed a site that could be easily updated to allow racing enthusiasts to select and buy items from the collectibles they offered - including the Laffit Pincay Collection.
They needed to edit their content in a rich html environment without requiring much HTML experience on their end.
They also needed the ability to offer selected items to members of various racing clubs enrolled in their partner program. These members would then be using credit points they earned through their club to purchase these items. Tiny Bell would then have to redeem these points from the member partners.
They required a fool-proof way to handle sales of all kinds - direct or through the member plans - and provide detailed reporting back to their clients and partners.
Diffinitive Solution:
DTI implemented a complex database backend that allowed Tiny Bell to manage all details of the products they offered using DTI-ContentMan.
DTI provided an extremely flexible and self-adjusting shopping cart area that tracked costs or points depending on the type of purchase.
DTI implemented partner branded sites so partners could send their members to a custom website that only offered the items that they wanted to offer their members using a highly customized version of DTI-ClubMan.
Tiny Bell was able to generate very detailed reports to their partners based on products ordered as well as many other criteria using a customized version of DTI-ContentMan.
Tiny Bell was also able to print invoices, packing slips and USPS labels directly from their admin area.
Client Benefits:
The client was extremely satisfied with the DTI solutions because they helped the client by:
- Reducing Labor on two fronts - manual maintenance of sales for partners and self and also printing of invoices, packing slips and shipping labels.
- Ability to make content changes immediately without requiring any in-house HTML knowledge.
- Increasing Productivity for their sales staff by having immediate access to site and database statistics for conveying product demand and trends to their current and potential clients.
